Steve Jude
Designer | Art Director
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St. Ives

St. Ives

Unilever tasked R/GA to refresh the brand of St. Ives and make it appealing to a younger, wider audience. It was important that the focus was no longer just on the well - known 'Apricot Scrub' and would effectively showcase the breadth of the St. Ives range. Working closely with the creative team I created a visual design language that would be more relevant to their proposed audience whilst also being playful and fun - another key element in Unilever's brief. The result was a global roll out that covered web, social, OOH, TVC, print and more - all following the new design language.

Credits
Agency : R/GA
Creative Direction : John Paul Thurlow

Art Direction: Matt & Katy
Lead Design | Art Direction | Design Language : Steve Jude

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