Autotrader came to Isobar looking for a Digital out of home campaign for Summer 2014, that would position their service as an effortless way to buy and sell card. They wanted to highlight the fact that no matter who or what you were looking for Autotrader would have the right car for you. Working closely with a creative team as design lead these were the solutions that I created.
Creative Direction : Tristan Poulter and Dave Jennings
Design : Steve Jude